Advertising Spec Sheet
Welcome to The Time Journal Post’s digital spec sheet. Please share this page with your graphic designer to achieve the best possible results for your ad.
Please note, advertising with The Time Journal Post must be confirmed before ad content is submitted. Ads will only run once payment has been received. Questions? Contact us at sales@gtnl.org.
Best Practices
- Always include a simple call to action for readers so that they know how to act on their interest. i.e., Buy your tickets here!
Digital Advertising
- Limit text on ad image, ensuring no more than 30% of the image has text
- Keep text as large as possible, we recommend a 12 point type or larger
- Use a sans serif typeface when possible, fine serif typefaces should be avoided
- Limit the number of logos on your advertisement, with a maximum of two
- Avoid redirects and URL shorteners.
Content Sponsorships
- Include a UTM with your link that is unique to each sponsored content article.
- Include The Time Journal Post’s logo on your website to promote your community involvement.
- Share the sponsored content article(s) on your social media channels.
Newsletter: Presenting Sponsor
Format
| Header Recognition |
| ◦ “Brought to you by” with your company name/logo are included at the top of the email. |
| Ad Spot |
| Each presenting sponsor ad spot includes the following: Image ◦ Size: 970 x 550 px ◦ Resolution: 72 DPI ◦ File Size: 1MB max ◦ Color Mode: RGB Ad Content ◦ Headline: 16 words max ◦ Copy: 50 words max ◦ Link: 1 |
| File Types |
| Accepted ◦ PNG, JPG/JPEG, or GIF |
Newsletter: Supporting Sponsors
Our newsletter includes one supporting sponsor placements.
Format
| Featured Listings |
| Image ◦ Aspect Ratio: 1:1 ◦ Resolution: 72 DPI ◦ File Size: 1MB max ◦ Color Mode: RGB Content ◦ Event Title: 10 words max ◦ Description: 15 words max ◦ Details: Time & Location ◦ Destination URL (1) |
| Secondary Ad Placement |
| ◦ Size: 300 x 250 px ◦ Resolution: 72 DPI ◦ File Size: 1MB max ◦ Color Mode: RGB ◦ Destination URL (1) |
| File Types |
| Image Files ◦ PNG, JPG/JPEG, or GIF |
Display Advertising
| Placements & Sizes | Technical Specs |
| Header Leaderboard (728 x 90) Billboard (970 x 90) Upper Sidebar Medium Rectangle (300 x 250) Lower Sidebar Medium Rectangle (300 x 250) Article Footer Leaderboard (728×90) | Image Ads ◦ Resolution: 72 DPI ◦ File Size: 200KB max ◦ Color Mode: RGB ◦ Destination URL (1) Other Ad Types ◦ HTML5/Rich Media ◦ Custom HTML/3rd Party Tags ◦ VAST Accepted File Types ◦ PNG, JPG/JPEG, and GIF image ads ◦ 30-second max animation time (all animation, including loops must stop at 30 seconds) |
Want more details? Check out IAB’s Advertising Creative Guidelines.
Sponsored Content
The Time Journal Post offers sponsored content to value-aligned partners. All sponsored content will be added to the Time Journal Post website and each article will be shared in one email newsletter.
Format
To clearly distinguish sponsored content from regular editorial content, sponsored content articles will be labeled as “Sponsored” and will include recognition in the header and footer of the article.
| Content |
| ◦ Length: 750 – 1,000 words ◦ Headline: 150 characters max |
| Article Images |
| It is recommended that you include at least one image to include along with your article. ◦ File size: 500kb max ◦ Color mode: RGB ◦ Resolution: 72 DP Accepted File Types ◦ PNG, JPG/JPEG, and GIF image ads |
| Logos |
| ◦ File size: 250kb max ◦ Color mode: RGB ◦ Background: Transparent ◦ Resolution: 72 DP Accepted File Types ◦ PNG with transparent background |
Deadlines
Please note that if ad content is inconsistent with the Time Journal Post’s ad specifications, it will be returned to the advertiser for modification or run as is. Content submitted late or incorrectly will result in ads either not running, or running as-is.
Digital Advertising
Creative content for newsletter and display ads must be submitted to the Time Journal Post a minimum of 3 business days prior to fulfillment.
Content Sponsorships
All sponsored content articles must be submitted a minimum of 2 weeks prior to fulfillment to give the Time Journal Post time to edit. All sponsored content articles must undergo editing by the Time Journal Post].
Looking for something else? Check out our Advertising Policy for more information or contact us.